Amenities which come with the convenience for exclusive residents of uber-luxurious apartments are as important as prime locations nowadays. Residents’ lounges, preview theaters, top-of-the-range spas & gyms are these days commonplace in high-end residential gated community projects. The focus is sharply shifting towards reinforcing the idea of what luxury should be like. For this developers are now competing on amenities they provide & are looking to find ways with which their properties can stand out. Buyers on their part like to equate residential properties with the brand. Creating a Unique Personal Space Although not all luxury apartments are targeting the rich at the upper end of the real estate marketplace, it is generally all about creating unique spaces. Developers these days are giving home buyers more control over design. This element can add importance over the coming years. There are limited potential buyers in cities & this trend can greatly influence sales. More & more such schemes are likely to roll in the coming days. What Home Buyers are looking for? Buyers too on their part are now more educated & know well what money can buy. Moreover, since they are spending large amounts of money they might as well buy what exactly suits their personal requirements. With more NRIs now in the market looking for high-end luxury apartments, this trend is fast spreading to most metropolitan cities in the country. Many developers are also rolling out offers of golf membership, expensive luxury cars & exotic international holiday in order to entice buyers. Investors & end-users however are a lot more astute & carefully look out for what they are buying. Home buyers are more interested in design & spaciousness in an apartment alongside quality of materials & fittings & as to how all these things would make living there a desirable experience. Demand for Luxury Apartments Open spaces & light along with high levels of privacy will always be in demand. Features like angled wrap-around windows add grace to construction. It is not only about internal space which buyers look for external space is also a premium these days. Providing motor courts & exclusive car parking facilities set a new mark as well. Amenities like a block-long private driveway are the ultimate component which can differentiate a developer. Capacious parking nowadays is fast becoming a deal-clincher. When you are spending crores of rupees for an apartment, you would probably like to park more than a single car. Role of New Technology Technology is another aspect which is evolving features of luxury residential apartments market. Builders have started to offer smart alerts to the concierge whenever residents leave or enter. Faster internet speeds & interactive touch screens have made deliveries possible. In fact, internet could take luxury living to another level through home automation systems. This will in turn give residents control over many things from temperature settings to wifi-enabled cameras & smart mirrors which would enable people view their daily morning schedule while styling hair. Luxury Apartment Segment in Hyderabad With growing number of luxury apartments springing up, developers are facing increasing pressure to differentiate their buildings from others. For this reason real estate developers will have to continue to innovate across choice of location, use of technology, services & design to stay ahead. Vertex Panache from Vertex Homes is one such 2/3 BHK luxury apartments gated community project located in just beside the Nehru ORR near Kokapet, Hyderabad. While Vertex Panache Phase I is all sold out & ready for interiors, bookings for Vertex Panache Phase II has started & is fast selling. Home buyers looking for luxury apartments in the Financial District & close to the IT corridor must make it a point to check it out. This is one of the best luxury living options within the area.